Marketing entity
Andrew Hutchinson is the most frequent co-covered peer, appearing in 2 of the 2 tracked stories. The 29-day window averages about 0.5 stories each week. Coverage clusters in adtech, which accounts for 1 of those 2, with the remainder spread across 1 other category.
Last mentioned: Aug 20, 2026
Entity pulse
Figures are computed live from our source-verified story record — see our methodology for how impact and sentiment are derived.
Andrew Hutchinson is the most frequent co-covered peer, appearing in 2 of the 2 tracked stories. The 29-day window averages about 0.5 stories each week. Coverage clusters in adtech, which accounts for 1 of those 2, with the remainder spread across 1 other category. Source depth averages 2 original sources per story, versus 2.3 across the same-window beat baseline. Their average consequence score of 5 runs below the beat's 5.6 for that window. We currently track 2 Marketing stories that mention Social Media Today, published between July 23, 2026 and August 20, 2026.
Computed from the 2 stories linked to this entity, with beat comparisons drawn from all 117 Marketing stories published in the same date window. Shares are omitted below five stories and comparisons below a twenty-story baseline.
Coverage cohort
Other entities that clear the same relevance threshold in stories also covering Social Media Today. Shared-story counts are live from our verified record — not editorial picks.
Marketing Dive's Sociable column covers the update
Andrew Hutchinson's Sociable commentary analyzes YouTube's Connected TV improvements and their implications for social media and marketing.
YouTube announces Connected TV app improvements
Social Media Today reports new features including playlists-to-shows, Show and Podcast tabs, Shorts access point, account locking, QR sign-in improvements, and a kids experience redesign.
CTV podcast streaming milestone
YouTube users streamed more than 700 million hours of podcasts via TV sets in October 2025, according to CNBC reporting cited in the articles.
YouTube's new Connected TV features turn creator playlists into episodic shows, add Show and Podcast tabs, and improve family controls. For marketers, the 700 million hours of CTV podcast streaming reported last October underscores how creator-led, signed-in viewing is becoming a premium ad environment.
Source: Marketing Dive · Social Media Today
Social Media Today’s new guide reveals how brands can leverage Reddit Pro’s free analytics and AI-powered trends to build authentic presence before the 2026 holiday season. With over 100 million daily users, Reddit offers untapped reach for marketers willing to prioritize community engagement over promotion.
Source: Marketing Dive · Social Media Today
Social Media Today is linked from 2 stories on this site, each scored at or above our 35% relevance threshold — see how these pages are built.
See something wrong on this page — a misattributed entity, a wrong stat, a broken source link? Report a data issue.
