Marketing entity

Social Media Today

Company

Social Media Today is most often covered alongside Andrew Hutchinson, which appears in 3 of these 3 stories. Coverage clusters in social-media, which accounts for 2 of those 3, with the remainder spread across 1 other category. The 71-day window averages about 0.3 stories each week.

Last mentioned: Oct 1, 2026

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Entity pulse

Recent coverage · Social Media Today

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3 stories
5 avg impact
0% positive
0% negative
  • 100% neutral

Figures are computed live from our source-verified story record — see our methodology for how impact and sentiment are derived.

What the coverage shows about Social Media Today

Social Media Today is most often covered alongside Andrew Hutchinson, which appears in 3 of these 3 stories. Coverage clusters in social-media, which accounts for 2 of those 3, with the remainder spread across 1 other category. The 71-day window averages about 0.3 stories each week. The 5 average consequence score is below the beat benchmark of 5.5 in the same window. They are less corroborated than the beat average, carrying 2 original sources each against 2.3 for the same window. Social Media Today appears in 3 tracked Marketing stories published from July 23, 2026 through October 1, 2026.

Stories tracked
3
Per week
0.3
Sources per story
2

Computed from the 3 stories linked to this entity, with beat comparisons drawn from all 159 Marketing stories published in the same date window. Shares are omitted below five stories and comparisons below a twenty-story baseline.

Coverage cohort

Appears alongside

Other entities that clear the same relevance threshold in stories also covering Social Media Today. Shared-story counts are live from our verified record — not editorial picks.

Timeline

  1. Marketing Dive's Sociable column covers the update

    Andrew Hutchinson's Sociable commentary analyzes YouTube's Connected TV improvements and their implications for social media and marketing.

  2. YouTube announces Connected TV app improvements

    Social Media Today reports new features including playlists-to-shows, Show and Podcast tabs, Shorts access point, account locking, QR sign-in improvements, and a kids experience redesign.

  3. CTV podcast streaming milestone

    YouTube users streamed more than 700 million hours of podcasts via TV sets in October 2025, according to CNBC reporting cited in the articles.

Stories mentioning Social Media Today 3

Social Media Neutral

TikTok Splits 600+ Agency Partners Into 2 Certification Tiers

TikTok is replacing its single agency partner designation with two certification tiers—Agency Partner and Premier Agency Partner—applied to a network of more than 600 approved partners. For brands and performance marketers, the two-tier system creates a clearer signal for vetting TikTok-specialist agencies. The shift may reshape how agencies market their platform expertise and how procurement teams shortlist social media partners.

2 sources

Source: Marketing Dive · Social Media Today

Social Media Today is linked from 3 stories on this site, each scored at or above our 35% relevance threshold — see how these pages are built.

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