Key Marketing Terms Explained

Compiled by Marketing Intelligence Brief Editorial Team

Essential terminology you need to understand Marketing news. Each term is explained in plain language with context for how it appears in current reporting.

MarTech

Marketing technology platforms for automation, analytics, and personalization

CAC (Customer Acquisition Cost)

Total cost to acquire one new customer

ROAS (Return on Ad Spend)

Revenue generated per dollar spent on advertising

First-Party Data

Customer data collected directly by a business (vs. third-party)

Attribution Model

Framework for assigning credit to marketing touchpoints in a conversion

Stay Informed

These terms appear frequently in Marketing reporting. Bookmark this page as a quick reference when reading our latest intelligence briefs.

Terms are sourced from stories that clear our classification pipeline at a minimum 35 percent relevance threshold. According to that methodology, reviewed July 2026, this follows multi-source corroboration standards recommended by journalism research bodies such as the Reuters Institute for the Study of Journalism.