Marketing entity
adtech is the sole category represented across all 1 tracked stories. Marketing Dive is most often covered alongside Alphabet Inc., which appears in 1 of these 1 story. The tracked stories average 2 original sources each. Marketing Dive appears in 1 tracked Marketing story from August 20, 2026.
Last mentioned: 1d ago
Entity pulse
Figures are computed live from our source-verified story record — see our methodology for how impact and sentiment are derived.
adtech is the sole category represented across all 1 tracked stories. Marketing Dive is most often covered alongside Alphabet Inc., which appears in 1 of these 1 story. The tracked stories average 2 original sources each. Marketing Dive appears in 1 tracked Marketing story from August 20, 2026.
Computed from the 1 stories linked to this entity, with beat comparisons drawn from all 3 Marketing stories published in the same date window. Shares are omitted below five stories and comparisons below a twenty-story baseline.
Coverage cohort
Other entities that clear the same relevance threshold in stories also covering Marketing Dive. Shared-story counts are live from our verified record — not editorial picks.
Marketing Dive's Sociable column covers the update
Andrew Hutchinson's Sociable commentary analyzes YouTube's Connected TV improvements and their implications for social media and marketing.
YouTube announces Connected TV app improvements
Social Media Today reports new features including playlists-to-shows, Show and Podcast tabs, Shorts access point, account locking, QR sign-in improvements, and a kids experience redesign.
CTV podcast streaming milestone
YouTube users streamed more than 700 million hours of podcasts via TV sets in October 2025, according to CNBC reporting cited in the articles.
YouTube's new Connected TV features turn creator playlists into episodic shows, add Show and Podcast tabs, and improve family controls. For marketers, the 700 million hours of CTV podcast streaming reported last October underscores how creator-led, signed-in viewing is becoming a premium ad environment.
Source: Marketing Dive · Social Media Today
Marketing Dive is linked from 1 story on this site, each scored at or above our 35% relevance threshold — see how these pages are built.
See something wrong on this page — a misattributed entity, a wrong stat, a broken source link? Report a data issue.
