Marketing Coverage Statistics

Coverage by Category

Story count per category, all-time. Download full dataset (CSV).

Volume vs. Impact: Where the Headlines Aren't the Story

Our most-covered category isn't our most consequential one: AdTech generates the most stories (118), but Acquisitions carries the highest average impact score (7.3/10) despite far fewer stories (17). Coverage volume and consequence are different signals.

Sentiment Distribution

Directional read of 459 classified stories — the development's implication for the space, not the tone of the reporting. Download sentiment dataset (CSV).

Most-Mentioned Entities

Ranked by distinct story mentions, all-time — the companies, people, and technologies our coverage returns to most often. Download entities dataset (CSV).

1. 1 Google company
   43
2. 2 Meta company
   35
3. 3 TikTok company
   34
4. 4 Amazon company
   21
5. 5 Instagram product
   21
6. 6 Digiday company
   20
7. 7 Meta Platforms Inc. company
   20
8. 8 Warner Bros. Discovery company
   19
9. 9 Donald Trump person
   18
10. 10 ChatGPT product
    17
11. 11 Netflix company
    16
12. 12 YouTube company
    16
13. 13 OpenAI company
    15
14. 14 Walmart company
    14
15. 15 Adobe company
    13
16. 16 Quantcast company
    12
17. 17 Paramount Global company
    12
18. 18 Index Exchange Inc. company
    12
19. 19 WPP company
    11
20. 20 BeeswaxIO Corporation company
    10
21. 21 Mark Zuckerberg person
    10
22. 22 Gemini product
    10
23. 23 Snap Inc. company
    9
24. 24 The Trade Desk company
    9
25. 25 Alphabet Inc. company
    9

Source Diversity

Distinct publisher coverage and total source records across 459 tracked stories. Download source diversity dataset (CSV).