Marketing Coverage Statistics

Original analysis of our own accumulated coverage — not a syndicated report. Every figure below is a live, real-time aggregate computed directly from our source-verified story record. See our editorial methodology for how stories are classified, scored, and verified.

425 Stories tracked
7 Categories covered
5.9/10 Average impact score
384 Distinct source publishers

Coverage by Category

Story count per category, all-time. Download full dataset (CSV).

AdTech
106 Brand Strategy
85 Market Trends
76 MarTech
75 Social Media
64 Acquisitions
17 Funding
2

Volume vs. Impact: Where the Headlines Aren't the Story

Our most-covered category isn't our most consequential one: AdTech generates the most stories (106), but Acquisitions carries the highest average impact score (7.3/10) despite far fewer stories (17). Coverage volume and consequence are different signals.

Story volume → Average impact → Acquisitions AdTech Brand Strategy Funding Market Trends MarTech Social Media

Sentiment Distribution

Directional read of 425 classified stories — the development's implication for the space, not the tone of the reporting.

Neutral
60%
Positive
23%
Negative
14%
Strongly positive
2%
Strongly negative
1%

Most-Mentioned Entities

Ranked by distinct story mentions, all-time — the companies, people, and technologies our coverage returns to most often.

  1. 1 Google company
    40
  2. 2 Meta company
    33
  3. 3 TikTok company
    30
  4. 4 Digiday company
    20
  5. 5 Amazon company
    20
  6. 6 Instagram product
    19
  7. 7 Donald Trump person
    17
  8. 8 Netflix company
    16
  9. 9 Warner Bros. Discovery company
    16
  10. 10 OpenAI company
    15
  11. 11 Meta Platforms Inc. company
    14
  12. 12 ChatGPT product
    14
  13. 13 Walmart company
    14
  14. 14 Adobe company
    13
  15. 15 Quantcast company
    12

How This Page Is Computed

Every figure on this page is a live SQL aggregate over our own accumulated story and entity records — never a manual estimate or a syndicated third-party statistic. Category and sentiment figures cover all stories ever tracked in this niche; the entity ranking counts distinct story mentions above our minimum relevance threshold (see methodology). Found a discrepancy? Email hello@getmarketingbrief.com.

Cite This Page

"Marketing Coverage Statistics: 425 Stories Analyzed." Marketing Intelligence Brief. https://getmarketingbrief.com/statistics