Marketing Coverage Statistics

Original analysis of our own accumulated coverage — not a syndicated report. Every figure below is a live, real-time aggregate computed directly from our source-verified story record. See our editorial methodology for how stories are classified, scored, and verified.

320 Stories tracked
7 Categories covered
6/10 Average impact score
314 Distinct source publishers

Coverage by Category

Story count per category, all-time. Download full dataset (CSV).

AdTech
77 Market Trends
65 MarTech
63 Brand Strategy
55 Social Media
44 Acquisitions
14 Funding
2

Volume vs. Impact: Where the Headlines Aren't the Story

Our most-covered category isn't our most consequential one: AdTech generates the most stories (77), but Acquisitions carries the highest average impact score (7.7/10) despite far fewer stories (14). Coverage volume and consequence are different signals.

Story volume → Average impact → Acquisitions AdTech Brand Strategy Funding Market Trends MarTech Social Media

Sentiment Distribution

Directional read of 320 classified stories — the development's implication for the space, not the tone of the reporting.

Neutral
57%
Bullish
26%
Bearish
14%
Very Bullish
2%
Very Bearish
1%

Most-Mentioned Entities

Ranked by distinct story mentions, all-time — the companies, people, and technologies our coverage returns to most often.

  1. 1 Google company
    33
  2. 2 Meta company
    30
  3. 3 TikTok company
    24
  4. 4 Digiday company
    18
  5. 5 Amazon company
    16
  6. 6 Warner Bros. Discovery company
    16
  7. 7 Netflix company
    15
  8. 8 Instagram product
    15
  9. 9 Quantcast company
    12
  10. 10 Donald Trump person
    12
  11. 11 Walmart company
    12
  12. 12 Paramount Global company
    12
  13. 13 YouTube company
    12
  14. 14 Index Exchange Inc. company
    12
  15. 15 Adobe company
    12

How This Page Is Computed

Every figure on this page is a live SQL aggregate over our own accumulated story and entity records — never a manual estimate or a syndicated third-party statistic. Category and sentiment figures cover all stories ever tracked in this niche; the entity ranking counts distinct story mentions above our minimum relevance threshold (see methodology). Found a discrepancy? Email hello@getmarketingbrief.com.

Cite This Page

"Marketing Coverage Statistics: 320 Stories Analyzed." Marketing Intelligence Brief. https://getmarketingbrief.com/statistics