Google Appoints Coob Ads to Manage Ads Sales Across 5 Emerging Markets, Including Georgia’s 3M Internet Users

For marketing professionals, Google’s expansion of its official sales rep program into Georgia, Moldova, Azerbaijan, Armenia, and Uzbekistan represents a significant shift: businesses in these markets will now have localized, expert guidance on Google Ads optimization—something previously lacking. With Georgia alone boasting over 3 million internet users and an e-commerce boom, this move opens new frontiers for both local advertisers and international brands targeting these regions.

In a move that underscores Google’s deepening commitment to Eastern Europe and Central Asia, the tech giant has appointed Coob Ads as its official Google Ads sales representative in five new markets: Georgia, Moldova, Azerbaijan, Armenia, and Uzbekistan. Effective July 1, 2026, this partnership extends Coob Ads’ existing role as a Google Ads representative—the company already operates in Kazakhstan, Serbia, Slovenia, and Croatia under its former brand Admixer Media. The expansion signals Google’s recognition of the untapped potential in these emerging digital economies, where rising internet adoption and e-commerce activity are creating fertile ground for digital advertising.

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For advertisers in Georgia, Moldova, Azerbaijan, Armenia, and Uzbekistan, this means they can now receive professional, free-of-charge assistance in setting up and managing Google Ads campaigns—an offering that was previously unavailable.

The appointment is more than a routine channel reorganization. Google’s official sales representative program is a key part of its global strategy to bring localized expertise to advertisers, particularly small and medium-sized businesses that may lack the in-house knowledge to optimize campaigns effectively. By partnering with local players like Coob Ads, Google provides hands-on support, training, and access to its AI-driven advertising tools without needing to build a massive direct sales force in every market. For advertisers in Georgia, Moldova, Azerbaijan, Armenia, and Uzbekistan, this means they can now receive professional, free-of-charge assistance in setting up and managing Google Ads campaigns—an offering that was previously unavailable.

According to DataReportal, Georgia had approximately 3.0 million internet users in 2025, with internet penetration exceeding 80%. This level of connectivity is already fueling e-commerce growth, as more consumers shift online. Similar trends are unfolding in the other new markets, albeit at varying stages of digital maturity. For instance, Uzbekistan’s internet penetration has also been climbing steeply, driven by mobile adoption. By establishing an official presence in these countries, Google is positioning itself to capture a larger share of advertising budgets that are increasingly moving from traditional to digital channels.

Coob Ads’ experience in the region is a critical asset. Operating for more than two years as a sales rep in four other markets has given the company insight into the unique challenges and opportunities of Central and Eastern Europe. The rebranding from Admixer Media to Coob Ads likely reflects a strategic pivot toward a more focused ad services identity. Under the partnership, Coob Ads will offer strategic guidance, educational initiatives, and performance-focused support. According to Jake Norman, Director of Central & Eastern Europe Agency at Google, the partnership will “deliver direct expertise to companies of all sizes” and “drive digital acceleration and significant growth across Central and Eastern Europe and Central Asia.” He emphasized that businesses will gain “wider access to digital tools, dedicated digital marketing and e-commerce training, and advanced AI-driven advertising solutions.”

For Google, the expansion fits into a broader pattern of building out its partner ecosystem in markets where direct operations are less economical. The Google Ads sales representative program now covers a growing list of countries, with local partners acting as an extension of Google’s sales and support functions. This model allows Google to deepen its advertiser base without the overhead of establishing full-fledged local offices. It also helps Google counter competition from platforms like Meta and TikTok, which are also vying for ad dollars in emerging markets. In 2025, Google’s advertising revenue exceeded $200 billion globally, with a significant portion driven by international markets; small incremental gains in dozens of emerging economies can add up to substantial top-line growth.

The implications for the advertising landscape in Georgia and its neighbors are profound. Local businesses will now have easier access to advanced targeting, bidding strategies, and creative tools powered by Google’s AI—tools that were previously daunting to adopt without expert help. This could accelerate the professionalization of digital marketing in the region. International brands, too, may find it more efficient to target these markets, leveraging Coob Ads’ localized insights to tailor campaigns. The educational component is crucial: Coob Ads will conduct training sessions, likely improving the overall digital literacy of the advertising community.