Target's $1B Turnaround Bet Goes Creative With 'Inside Out' Push
Target is leaning on design legacy to reposition its brand, redirecting part of its $1 billion operational investment into a national campaign with creator partnerships and experiential activations. For marketers, it's a case study in using brand purpose and creator content to drive measurable retail recovery after comp sales rose 3.8% in Q2 2026.
Source: Retail Dive · Marketing Dive