Marketing entity
All 1 tracked stories fall under one category: martech. AI agents is the most frequent co-covered peer, appearing in 1 of the 1 tracked story. Swap appears in 1 tracked Marketing story from July 16, 2026. The tracked stories average 2 original sources each.
Last mentioned: Jul 16, 2026
Entity pulse
Coverage balance Positive coverage leads. Positive coverage exceeds negative coverage by 100 percentage points.
Figures are computed live from our source-verified story record — see our methodology for how impact and sentiment are derived.
All 1 tracked stories fall under one category: martech. AI agents is the most frequent co-covered peer, appearing in 1 of the 1 tracked story. Swap appears in 1 tracked Marketing story from July 16, 2026. The tracked stories average 2 original sources each.
Computed from the 1 stories linked to this entity, with beat comparisons drawn from all 4 Marketing stories published in the same date window. Shares are omitted below five stories and comparisons below a twenty-story baseline.
Coverage cohort
Other entities that clear the same relevance threshold in stories also covering Swap. Shared-story counts are live from our verified record — not editorial picks.
Agentic commerce is upending marketing funnels; brands must now optimize for AI-mediated journeys. The report highlights a shift from visibility to full-funnel conversational guidance, where context and memory can dramatically lower acquisition costs.
Source: Digiday · Modern Retail
Swap is linked from 1 story on this site, each scored at or above our 35% relevance threshold — see how these pages are built.
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