Marketing entity
adtech is the sole category represented across all 1 tracked stories. Paras Shah is most often covered alongside DSP (Demand‑Side Platform), which appears in 1 of these 1 story. Paras Shah appears in 1 tracked Marketing story from August 10, 2026.
Last mentioned: Aug 10, 2026
Entity pulse
Figures are computed live from our source-verified story record — see our methodology for how impact and sentiment are derived.
adtech is the sole category represented across all 1 tracked stories. Paras Shah is most often covered alongside DSP (Demand‑Side Platform), which appears in 1 of these 1 story. Paras Shah appears in 1 tracked Marketing story from August 10, 2026. The tracked stories average 2 original sources each.
Computed from the 1 stories linked to this entity, with beat comparisons drawn from all 4 Marketing stories published in the same date window. Shares are omitted below five stories and comparisons below a twenty-story baseline.
Coverage cohort
Other entities that clear the same relevance threshold in stories also covering Paras Shah. Shared-story counts are live from our verified record — not editorial picks.
Supply‑Side Focus Initiated
Recognizing diminishing returns from demand‑side changes, Georgia‑Pacific begins consolidating approximately 30 SSPs and exploring pre‑bid scoring solutions.
SWYM Deployment and Maturation
The SWYM tool is integrated upstream of the auction, enabling predictive inventory scoring before bid placement. Results are embedded over two and a half years.
Programmatic Buying In‑Housed
Georgia‑Pacific brings the majority of its programmatic buying in‑house, establishing a foundation for later demand‑side optimizations.
Demand‑Side Optimization
The company refines inventory control, campaign pacing, and targeting on its demand‑side platforms, maximizing value from the buying side.
Georgia-Pacific overhauled its programmatic stack by slashing SSPs from 30 to a handful and deploying pre‑bid scoring via SWYM. The strategy, led by senior director Paras Shah, refocused value creation on the supply side after exhausting demand‑side optimizations.
Source: digiday.com · Digiday
Paras Shah is linked from 1 story on this site, each scored at or above our 35% relevance threshold — see how these pages are built.
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