Marketing entity
market-trends is the sole category represented across all 2 tracked stories. Kokai is most often covered alongside The Trade Desk, which appears in 2 of these 2 stories. Across an 11-day span, the pace is roughly 1.3 stories per week.
Last mentioned: Mar 17, 2026
Entity pulse
Figures are computed live from our source-verified story record — see our methodology for how impact and sentiment are derived.
market-trends is the sole category represented across all 2 tracked stories. Kokai is most often covered alongside The Trade Desk, which appears in 2 of these 2 stories. Across an 11-day span, the pace is roughly 1.3 stories per week. Each story carries 2 original sources on average, compared with 3 for the broader beat in this window. At 5.5, the average consequence score sits below the same-window beat average of 5.9. This profile follows 2 Marketing stories mentioning Kokai across the period from March 7, 2026 to March 17, 2026.
Computed from the 2 stories linked to this entity, with beat comparisons drawn from all 69 Marketing stories published in the same date window. Shares are omitted below five stories and comparisons below a twenty-story baseline.
Coverage cohort
Other entities that clear the same relevance threshold in stories also covering Kokai. Shared-story counts are live from our verified record — not editorial picks.
While The Trade Desk remains the premier independent demand-side platform, a growing number of advertisers are exploring alternatives from Amazon and Google. This strategic shift is driven by a desire for cost efficiencies and direct access to proprietary retail and search data sets.
Source: digiday.com · Digiday
The Trade Desk and AppLovin represent two distinct but dominant approaches to AI-driven advertising, with TTD focusing on the open internet and CTV while AppLovin dominates mobile app ecosystems. As both companies integrate advanced machine learning models like Kokai and AXON 2.0, investors are weighing TTD’s recent price correction against AppLovin’s explosive growth momentum.
Kokai is linked from 2 stories on this site, each scored at or above our 35% relevance threshold — see how these pages are built.
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