Marketing entity
Against the same-window beat baseline of 17% negative, this entity's 0% share is less negative. martech accounts for 3 of the 5 tracked stories, while 1 other category carries the remainder. Source depth averages 2 original sources per story, versus 3 across the same-window beat baseline.
Last mentioned: 4d ago
Entity pulse
Coverage balance Positive coverage leads. Positive coverage exceeds negative coverage by 60 percentage points.
Figures are computed live from our source-verified story record — see our methodology for how impact and sentiment are derived.
Against the same-window beat baseline of 17% negative, this entity's 0% share is less negative. martech accounts for 3 of the 5 tracked stories, while 1 other category carries the remainder. Source depth averages 2 original sources per story, versus 3 across the same-window beat baseline. The 161-day window averages about 0.2 stories each week. Of the tracked stories, 1 of 5 also mention AI as a Service, the most common co-covered peer. Their average consequence score of 5.8 runs below the beat's 5.9 for that window. This profile follows 5 Marketing stories mentioning Agentic AI across the period from March 6, 2026 to August 13, 2026.
Computed from the 5 stories linked to this entity, with beat comparisons drawn from all 345 Marketing stories published in the same date window. Shares are omitted below five stories and comparisons below a twenty-story baseline.
Coverage cohort
Other entities that clear the same relevance threshold in stories also covering Agentic AI. Shared-story counts are live from our verified record — not editorial picks.
IAB & Kochava Partnership
Official announcement of StationOne integration to standardize agentic AI for members.
Shift to Agency
Market demand shifts toward AI that can execute tasks and manage workflows autonomously.
Generative AI Hype
Industry focus remains on LLMs for creative production and copy generation.
Appier’s latest quarter shows enterprise marketers are paying more for AI-driven martech: revenue rose 24.6%, gross margin topped 60% for the first time, and organic ARPC climbed 11% FX-neutral. The raised full-year outlook signals confidence that agentic AI capabilities are claiming a larger share of marketing budgets.
Source: thehindubusinessline.com · finanznachrichten.de
A new survey reveals 61% of CMOs find local marketing overwhelmingly complex. With only 25% of location marketers able to link activities to sales, the industry is turning to AI orchestration layers to regain control and prove ROI across all locations.
The IAB Tech Lab has integrated Kochava’s StationOne platform to provide members with standardized tools for agentic AI, moving the industry from conceptual hype to executable workflows. This partnership aims to simplify complex ad tech operations by enabling autonomous AI agents to handle cross-platform tasks.
Source: Digiday · digiday.com
Independent agency Butler/Till has successfully completed initial tests of agentic media buying in partnership with Pubmatic, demonstrating significant reductions in media and supply chain costs. The pilot marks a pivotal shift toward autonomous AI agents capable of optimizing programmatic workflows and reclaiming operational efficiency for brands.
Source: digiday.com · Digiday
At MWC 2026, Dyna.Ai unveiled its transition toward Agentic AI, moving beyond generative chat to autonomous systems focused on accountable business results. The launch signals a shift in the enterprise AI market from experimental content creation to performance-driven workflow execution.
Source: manilatimes.net · prnewswire.com
Agentic AI is linked from 5 stories on this site, each scored at or above our 35% relevance threshold — see how these pages are built.
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