Amazon

Company AMZN

Last mentioned: 3h ago

Stories mentioning Amazon 2

MarTech Bullish

Walmart’s Sparky AI Drives 35% Increase in Average Order Value

Walmart has revealed that customers utilizing its Sparky AI shopping assistant generate baskets 35% larger than traditional shoppers. This data underscores the transformative potential of generative AI in moving retail from simple search to comprehensive solution-based commerce.

2 sources
AdTech Bullish

Walmart Connect Scales Full-Funnel Ads to Challenge Amazon's Dominance

Walmart Connect is aggressively expanding its retail media capabilities through heavy AI investment and the strategic integration of Vizio. This shift toward a full-funnel advertising model directly targets Amazon’s market share by bridging the gap between connected TV awareness and point-of-sale conversion.

2 sources