Celebrating Champions of Culture

Product

Last mentioned: 4d ago

Timeline

  1. Streaming Launch

    'Celebrating Champions of Culture' debuts on Tubi and Amazon Prime Video.

  2. 10th Anniversary

    NBOTB celebrates a decade of performances, providing the core footage for the new film.

  3. NBOTB Foundation

    National Battle of the Bands established as a premier HBCU cultural event.

Stories mentioning Celebrating Champions of Culture 1

Brand Strategy Neutral

Pepsi NBOTB Expands Digital Reach with Streaming Debut on Tubi and Amazon

Pepsi and Webber Marketing have launched the 'Celebrating Champions of Culture' film on Tubi and Amazon Prime Video, marking the first time the National Battle of the Bands has secured major streaming distribution. This move signals a strategic shift toward long-form brand storytelling to amplify HBCU culture and reach global audiences.

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