BDZV

organization

Last mentioned: 4d ago

Timeline

  1. Rejection & Fine Request

    German publishers formally reject the revisions and call for immediate antitrust fines.

  2. Apple Revision

    Apple submits revised tracking rules to German regulators intended to address anti-competitive concerns.

  3. Antitrust Probe

    Germany's Bundeskartellamt opens an investigation into Apple's tracking rules following publisher complaints.

  4. ATT Launch

    Apple officially launches App Tracking Transparency with iOS 14.5, requiring user opt-in for tracking.

Stories mentioning BDZV 1

AdTech Bearish

German Publishers Reject Apple's Revised Tracking Rules, Urge Antitrust Fine

German publishing associations have formally rejected Apple's updated App Tracking Transparency (ATT) framework, labeling the revisions as insufficient and anti-competitive. The move marks a significant escalation in the multi-year battle over iOS tracking, with publishers now calling on the Bundeskartellamt to impose substantial financial penalties.

2 sources