# Watch With

Type: Product

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/watch-with
Canonical HTML page: https://getmarketingbrief.com/entity/watch-with

## Timeline

- **2026-09-08**: Expansion to more creators reported — Social Media Today reports YouTube is expanding the Watch With experiment to a broader set of creators with a 'React live' button in the Share panel.
- **2025-09**: Live viewing milestone reported — YouTube reports that on average more than 30% of daily logged-in viewers watched live content in the app.
- **2024**: Watch With first announced — YouTube introduces Watch With, letting creators share live reactions alongside livestreams and events, initially as a complement to NFL coverage.

## Recent coverage (1 stories)

### YouTube's Watch With Expansion Targets 30% Live Viewing Base
2026-09-10 15:07:51 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

YouTube's Watch With expansion turns live reaction content into a monetizable creator layer with shared viewing metrics. The move deepens YouTube's live engagement strategy, building on the September 2025 finding that over 30% of daily logged-in viewers already watch live content.
Full story: https://getmarketingbrief.com/story/youtube-watch-with-expansion-marketing-live-reaction

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