# UID2.0

Type: Technology

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/uid20
Canonical HTML page: https://getmarketingbrief.com/entity/uid20

## Recent coverage (1 stories)

### The Trade Desk Faces Loyalty Test as Advertisers Diversify DSP Portfolios
2026-03-17 04:41:15 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

While The Trade Desk remains the premier independent demand-side platform, a growing number of advertisers are exploring alternatives from Amazon and Google. This strategic shift is driven by a desire for cost efficiencies and direct access to proprietary retail and search data sets.
Full story: https://getmarketingbrief.com/story/the-trade-desk-dominance-advertiser-diversification

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