# Tubi

Type: Product

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/tubi-product
Canonical HTML page: https://getmarketingbrief.com/entity/tubi-product

## Timeline

- **2026-03-11**: Streaming Launch — 'Celebrating Champions of Culture' debuts on Tubi and Amazon Prime Video.
- **2025**: 10th Anniversary — NBOTB celebrates a decade of performances, providing the core footage for the new film.
- **2016**: NBOTB Foundation — National Battle of the Bands established as a premier HBCU cultural event.

## Recent coverage (2 stories)

### Fox-Roku $22B Deal Creates Ad-Supported Streaming Titan with 100M+ Viewers
2026-06-16 00:33:11 · Sentiment: Bullish · Impact: 8/10 · Sources: 2

Fox's $22 billion acquisition of Roku combines 100M+ streaming households with premium sports and Tubi's FAST channels, promising advertisers an unprecedented connected TV reach and targeting scale. The merger creates the third-largest U.S. TV player by viewership, reshaping how ad dollars flow to streaming.
Full story: https://getmarketingbrief.com/story/fox-roku-22b-ad-supported-streaming-impact

### Pepsi NBOTB Expands Digital Reach with Streaming Debut on Tubi and Amazon
2026-03-12 01:12:35 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Pepsi and Webber Marketing have launched the 'Celebrating Champions of Culture' film on Tubi and Amazon Prime Video, marking the first time the National Battle of the Bands has secured major streaming distribution. This move signals a strategic shift toward long-form brand storytelling to amplify HBCU culture and reach global audiences.
Full story: https://getmarketingbrief.com/story/pepsi-nbotb-streaming-debut-tubi-amazon

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