# TheStreet

Type: media

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/thestreet-media
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## Recent coverage (1 stories)

### Walmart Acquires Vibe.co for $1.2B, Escalating Retail Media War with Amazon
2026-06-30 12:16:36 · Sentiment: Neutral · Impact: 7/10 · Sources: 3

Walmart's $1.2B acquisition of Vibe.co marks a pivotal push into connected TV advertising, challenging Amazon's dominant ad business. The move gives Walmart a self-serve platform for small and mid-sized brands, expanding its retail media network beyond on-site ads to streaming TV. This intensifies the battle for ad dollars, reshaping the $100B+ retail media landscape.
Full story: https://getmarketingbrief.com/story/walmart-vibe-acquisition-marketing

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