# The Ordinary

Type: brand

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/the-ordinary
Canonical HTML page: https://getmarketingbrief.com/entity/the-ordinary

## Recent coverage (1 stories)

### 3 Cannes Lions Wins: Audio, Film & Pharma Redefine Marketing
2026-06-22 20:04:18 · Sentiment: Positive · Impact: 6/10 · Sources: 2

Hundyai’s audio campaign, The Ordinary’s dystopian film, and Novartis’ 'Relax Your Tight End' won top honors at Cannes Lions 2026, signaling a creative shift for marketers. These victories highlight the power of sonic branding, narrative depth, and humor in health communication as key drivers of audience engagement.
Full story: https://getmarketingbrief.com/story/cannes-lions-monday-grand-prix-marketing-2026

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