# Tapestry Inc.

Type: Company (TPR)

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/tapestry-inc-company
Canonical HTML page: https://getmarketingbrief.com/entity/tapestry-inc-company

## Recent coverage (1 stories)

### Kate Spade Bets on Ex-L'Oréal Brand Pro to Reverse 10% Sales Drop
2026-07-18 17:20:03 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Kate Spade has named Allison Badea as CMO to "reignite the magic" and reverse a 10% sales decline, banking on her brand-building experience at L'Oréal. The move signals a deep bet on joy-driven marketing in the face of fierce fashion competition.
Full story: https://getmarketingbrief.com/story/kate-spade-cmo-brand-revival-2026

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