# Sherif Zaki

Type: Person

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/sherif-zaki
Canonical HTML page: https://getmarketingbrief.com/entity/sherif-zaki

## Recent coverage (1 stories)

### 80% of shoppers now wait for sales: Amazon Prime Day rewrites the promo calendar
2026-07-11 20:26:38 · Sentiment: Positive · Impact: 6/10 · Sources: 5

Amazon’s Prime Day 2026 data shows 80% of Australians delay purchases until sales events, forcing brands to rethink annual marketing rhythms. A parallel ‘premiumisation’ trend means marketers must target deal‑seekers who are also willing to spend more on perceived quality, making promotional messaging more nuanced than ever.
Full story: https://getmarketingbrief.com/story/amazon-prime-day-80-percent-waiting-consumer-shift

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