# Ryan Mayward

Type: Person

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/ryan-mayward
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## Recent coverage (1 stories)

### Walmart's $1.4B Vibe.co Buy Gives 100K+ SMBs a CTV Ad Launchpad
2026-08-04 17:17:26 · Sentiment: Bullish · Impact: 6/10 · Sources: 2

The completion of Walmart's $1.4 billion Vibe.co acquisition arms small advertisers with self-serve tools to run streaming TV campaigns—integrated directly with Walmart Connect's shopper data. This move democratizes CTV advertising, challenging Amazon's ad dominance and transforming retail media into a performance channel.
Full story: https://getmarketingbrief.com/story/walmart-vibeco-ctv-ad-democratization

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