# Rokt

Type: Company

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/rokt
Canonical HTML page: https://getmarketingbrief.com/entity/rokt

## Recent coverage (3 stories)

### Why $100 Orders Are Not Equal: Rokt mParticle's Identity Playbook
2026-08-24 11:38:09 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Performance marketers often see identical conversion values, but a $100 first-time order and a $100 repeat order mean different things for bidding, creative, and retention. Rokt mParticle argues that connected customer history—persistent identity plus derived attributes such as purchase cadence—separates those signals to improve paid media decisions.
Full story: https://getmarketingbrief.com/story/rokt-mparticle-connected-history-marketing

### Your 55% Match Rate Means You're Wasting 45% of Your Audience
2026-07-21 12:32:22 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Match rate, the often-ignored metric determining how much of your uploaded audience a platform can target, is silently eroding campaign performance. With 45% of audiences invisible, marketers are optimizing against a fraction of their true audience, leading to wasted spend and distorted metrics.
Full story: https://getmarketingbrief.com/story/match-rate-marketing-blind-spot

### With 0% Budget Growth, Performance Marketers Must Make Stacks Work Harder
2026-07-08 18:56:03 · Sentiment: Positive · Impact: 6/10 · Sources: 2

As marketing budgets stagnate at 0% growth, the old playbook of adding vendors is crumbling. Rokt mParticle argues that the path forward lies in optimizing existing martech stacks and enabling self-directed, AI-powered outcomes.
Full story: https://getmarketingbrief.com/story/0-budget-growth-stack-optimization-2026

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