# Rokt mParticle

Type: Product

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/rokt-mparticle
Canonical HTML page: https://getmarketingbrief.com/entity/rokt-mparticle

## Recent coverage (1 stories)

### Your 55% Match Rate Means You're Wasting 45% of Your Audience
2026-07-21 12:32:22 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Match rate, the often-ignored metric determining how much of your uploaded audience a platform can target, is silently eroding campaign performance. With 45% of audiences invisible, marketers are optimizing against a fraction of their true audience, leading to wasted spend and distorted metrics.
Full story: https://getmarketingbrief.com/story/match-rate-marketing-blind-spot

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