# Retailers Association of India

Type: organization

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/retailers-association-of-india
Canonical HTML page: https://getmarketingbrief.com/entity/retailers-association-of-india

## Recent coverage (1 stories)

### Meta Platforms Drive 77% of Indian Retail Discovery via Video and WhatsApp
2026-02-26 00:28:17 · Sentiment: Bullish · Impact: 7/10 · Sources: 2

A new report from Meta and the Retailers Association of India reveals that social media now influences 77% of retail purchase decisions in India, with Meta platforms accounting for 96% of social discovery. The shift toward 'phygital' shopping is being powered by short-form video and conversational commerce via WhatsApp, significantly boosting return on ad spend for retailers.
Full story: https://getmarketingbrief.com/story/meta-india-retail-discovery-report-2026

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