# Purchase cadence

Type: Company

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/purchase-cadence
Canonical HTML page: https://getmarketingbrief.com/entity/purchase-cadence

## Recent coverage (1 stories)

### Why $100 Orders Are Not Equal: Rokt mParticle's Identity Playbook
2026-08-24 11:38:09 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Performance marketers often see identical conversion values, but a $100 first-time order and a $100 repeat order mean different things for bidding, creative, and retention. Rokt mParticle argues that connected customer history—persistent identity plus derived attributes such as purchase cadence—separates those signals to improve paid media decisions.
Full story: https://getmarketingbrief.com/story/rokt-mparticle-connected-history-marketing

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