# Perplexity

Type: Company

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/perplexity
Canonical HTML page: https://getmarketingbrief.com/entity/perplexity

## Recent coverage (5 stories)

### Google’s World Cup campaign aims to win back the 34-year-old social researcher
2026-06-25 04:48:37 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

Google’s star-studded World Cup campaign is a high-stakes brand repositioning effort to combat the drift of consumers toward social platforms and AI search. Marketers must contend with a fragmenting discovery landscape where a 34-year-old demo is more likely to research on social media than search engines.
Full story: https://getmarketingbrief.com/story/google-world-cup-brand-shift-marketing

### TikTok search grows 40% as it pitches a collapsed funnel to steal ad dollars
2026-06-15 04:51:08 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

TikTok argues its discovery-driven platform creates a 'collapsed funnel' merging discovery, consideration, and conversion, and backs it with a 40% surge in daily searches. The launch of Smart+ targets performance budgets shifting from Google, signaling a new battle for direct-response ad dollars.
Full story: https://getmarketingbrief.com/story/tiktok-collapsed-funnel-performance-ad-pitch

### Victoria Olsina Debuts AI Search Strategy for Crypto and Web3 Brands
2026-03-23 20:25:21 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Victoria Olsina has launched 'Mastering AI Search,' a specialized program designed to help Crypto and Web3 companies navigate the shift from traditional SEO to AI-driven discovery. The initiative addresses the growing dominance of generative search engines like Perplexity and Google’s SGE in the high-stakes blockchain sector.
Full story: https://getmarketingbrief.com/story/victoria-olsina-mastering-ai-search-launch

### AI Chatbots Threaten Retail Media's $38B Search Advertising Dominance
2026-03-09 04:38:28 · Sentiment: Negative · Impact: 7/10 · Sources: 2

The rise of conversational AI is poised to divert shoppers from traditional retailer websites, putting the $38 billion retail search advertising market at significant risk. As product discovery shifts to AI assistants, retailers must evolve their 'walled garden' models to survive a fragmented search landscape.
Full story: https://getmarketingbrief.com/story/ai-disruption-retail-media-search-market

### YouTube Emerges as the Linchpin for Generative Engine Optimization (GEO)
2026-02-25 06:10:26 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

Brands are pivoting to YouTube as a primary vehicle for Generative Engine Optimization (GEO) to maintain visibility in a search landscape dominated by LLMs and zero-click results. By optimizing video transcripts and metadata, marketers aim to secure citations within AI-generated responses from platforms like Gemini and Perplexity.
Full story: https://getmarketingbrief.com/story/youtube-geo-brand-strategy-adtech

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