# Organize to Value

Type: Technology

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/organize-to-value
Canonical HTML page: https://getmarketingbrief.com/entity/organize-to-value

## Timeline

- **2026-03**: Positionless Marketing Integration — Optimove adopts the framework as a blueprint for evolving marketing roles and technology usage.
- **2025-Q4**: McKinsey Framework Launch — McKinsey introduces 'Organize to Value' to address the 70% failure rate of digital transformations.
- **2024**: The MarTech Bloat — Enterprises accumulate record numbers of SaaS tools, leading to fragmented data and siloed teams.

## Recent coverage (1 stories)

### McKinsey and Optimove Pivot to 'Positionless Marketing' Framework
2026-03-10 11:14:17 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

McKinsey’s 'Organize to Value' framework is emerging as the operational backbone for 'positionless marketing,' a strategy that prioritizes cross-functional value over rigid departmental silos. This shift addresses the primary cause of digital transformation failure: organizational culture and leadership commitment rather than technological limitations.
Full story: https://getmarketingbrief.com/story/mckinsey-optimove-positionless-marketing-blueprint

---
This page is a machine-readable summary. Sentiment measures the directional read of each development for this entity, not the tone of the reporting; impact weights consequence, not syndication reach. See https://getmarketingbrief.com/guides/methodology for the full editorial methodology.