# OMD

Type: Company

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/omd
Canonical HTML page: https://getmarketingbrief.com/entity/omd

## Recent coverage (1 stories)

### How Gap’s $89 ‘90s Nostalgia Play with Hailey Bieber Targets Gen Z
2026-07-18 11:05:10 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Gap’s limited-edition denim capsule with Hailey Bieber leverages 1996 nostalgia and a multi-channel media mix to extend its 10% comparable sales growth. The campaign offers a blueprint for blending cultural memory with modern influencer marketing.
Full story: https://getmarketingbrief.com/story/gap-89-dollar-90s-nostalgia-campaign-hailey-bieber-marketing

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