# Model Context Protocol (MCP)

Type: Technology

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/model-context-protocol-mcp
Canonical HTML page: https://getmarketingbrief.com/entity/model-context-protocol-mcp

## Recent coverage (1 stories)

### 1 House, 1 Door: Why Your CRM Platform Isn’t Going Anywhere
2026-08-05 05:40:46 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

The latest wave of AI assistants promises to revolutionize marketing, but they will never replace the core CRM platform—the 'house'—that holds your customer data, decisioning logic, and campaign history. The connection is just a door.
Full story: https://getmarketingbrief.com/story/one-house-one-door-crm-platform

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