# Microsoft Copilot

Type: Product

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/microsoft-copilot
Canonical HTML page: https://getmarketingbrief.com/entity/microsoft-copilot

## Recent coverage (2 stories)

### 40% faster data queries: AI platforms unify marketing analytics
2026-07-20 05:09:18 · Sentiment: Positive · Impact: 6/10 · Sources: 5

A Sonata Software report reveals that AI‑ready data platforms cut reconciliation effort by 30% and accelerate data‑driven decisions by 40%, giving marketing teams cross‑functional insights for campaign optimization and attribution.
Full story: https://getmarketingbrief.com/story/ai-ready-data-platform-marketing-30-percent-faster

### 58% of consumers now use AI to complete tasks, undercutting brand chatbots
2026-07-13 15:38:09 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

Marketers have invested heavily in AI chatbots, but new Gartner data shows consumers overwhelmingly prefer third-party tools like ChatGPT and Claude for customer service, with 58% using them to complete tasks. This signals a need to rethink customer engagement strategies.
Full story: https://getmarketingbrief.com/story/marketing-brand-chatbots-losing-to-third-party-ai

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