# Meridian MMM

Type: Technology

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/meridian-mmm
Canonical HTML page: https://getmarketingbrief.com/entity/meridian-mmm

## Recent coverage (1 stories)

### Google Launches No-Code Scenario Planner to Simplify Meridian MMM Decisions
2026-02-20 13:30:50 · Sentiment: Positive · Impact: 6/10 · Sources: 2

Google has introduced Scenario Planner, a no-code interface for its Meridian Marketing Mix Model (MMM) framework, designed to help marketers translate complex data into budget allocations. The tool allows for rapid simulations, bridging the gap between data science and media planning in a privacy-first era.
Full story: https://getmarketingbrief.com/story/google-meridian-no-code-scenario-planner-launch

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