# Matt Adams

Type: Person

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/matt-adams
Canonical HTML page: https://getmarketingbrief.com/entity/matt-adams

## Recent coverage (1 stories)

### Stagwell’s Curate launch: 3 reasons agencies are building their own ad marketplaces
2026-08-04 05:16:07 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Stagwell's new Curate marketplace is a curated inventory reservoir designed to purge low-quality programmatic ads, signaling a push by agencies to wrest control of the digital supply chain. With clients demanding transparency and ROI, holdcos are building proprietary infrastructure rather than replacing DSPs. For marketers, this shift promises cleaner, more efficient media spend and a redefined agency role.
Full story: https://getmarketingbrief.com/story/stagwell-curate-agencies-ad-tech-marketing-2026

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