# Lamine Yamal

Type: Person

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/lamine-yamal
Canonical HTML page: https://getmarketingbrief.com/entity/lamine-yamal

## Timeline

- **2026-09**: Product Collaboration Launch (Anticipated) — A branded product collaboration with Yamal is expected to launch around Labor Day.
- **2026-07-22**: Back-to-School Campaign Rollout — American Eagle launches its back-to-school push with a 30-second ad, experiential events, and real-time social stunts.
- **2026-07-19**: Spain Wins World Cup — Lamine Yamal helps Spain secure World Cup gold, sparking a marketing pivot.
- **2026-06**: First Campaign Launch — Yamal's inaugural campaign with American Eagle goes live.
- **2026-01**: Ambassador Deal Signed — Lamine Yamal signs a five-year global ambassador deal with American Eagle.

## Recent coverage (1 stories)

### 19-Year-Old Phenom Powers American Eagle's Real-Time Marketing Blitz
2026-07-22 16:03:28 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

American Eagle's back-to-school campaign showcases real-time marketing agility, leveraging brand ambassador Lamine Yamal's World Cup gold just days before launch. CMO Craig Brommers details pivot strategies across social and paid media.
Full story: https://getmarketingbrief.com/story/american-eagle-lamine-yamal-back-to-school-marketing

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