# Kory Vargas Caro

Type: Person

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/kory-vargas-caro
Canonical HTML page: https://getmarketingbrief.com/entity/kory-vargas-caro

## Recent coverage (1 stories)

### Nexxen Launches VoterMatch to Optimize $12B Political Ad Market with Deterministic Data
2026-06-18 14:22:08 · Sentiment: Very Bullish · Impact: 6/10 · Sources: 3

Nexxen and L2 Data unveiled VoterMatch, an adtech solution that matches DSP logs with voter files to verify political ad reach, replacing wasteful probabilistic models. The integration into Nexxen’s DSP gives campaign marketers a direct path to suppress over-saturation and retarget missed voters. As 2026 midterm spending climbs past $12 billion, deterministic measurement could become a new standard.
Full story: https://getmarketingbrief.com/story/nexxen-l2-votermatch-deterministic-political-ads

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