# Joe Berean

Type: Person

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/joe-berean
Canonical HTML page: https://getmarketingbrief.com/entity/joe-berean

## Recent coverage (1 stories)

### Express Revives Y2K Cool with 2 Star Endorsers and a 7-Channel Blitz
2026-08-04 16:29:59 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Express’s fall 2026 campaign blends music, celebrity, and nostalgia to reignite brand relevance. Pop star Tinashe and NFL wide receiver Tee Higgins front a multichannel push anchored by a cohesive ‘Dress to Express’ platform, while CMO Joe Berean details how the strategy aims to rebuild brand heat after bankruptcy.
Full story: https://getmarketingbrief.com/story/express-y2k-campaign-marketing-2026

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