# Isobel Sita-Lumsden

Type: Person

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/isobel-sita-lumsden
Canonical HTML page: https://getmarketingbrief.com/entity/isobel-sita-lumsden

## Recent coverage (1 stories)

### TikTok search grows 40% as it pitches a collapsed funnel to steal ad dollars
2026-06-15 04:51:08 · Sentiment: Neutral · Impact: 6/10 · Sources: 2

TikTok argues its discovery-driven platform creates a 'collapsed funnel' merging discovery, consideration, and conversion, and backs it with a 40% surge in daily searches. The launch of Smart+ targets performance budgets shifting from Google, signaling a new battle for direct-response ad dollars.
Full story: https://getmarketingbrief.com/story/tiktok-collapsed-funnel-performance-ad-pitch

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