# ID-POS data

Type: Technology

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/id-pos-data
Canonical HTML page: https://getmarketingbrief.com/entity/id-pos-data

## Recent coverage (1 stories)

### The Trade Desk Activates 28M 7-Eleven Members’ Purchase Data for Ad Targeting in Japan
2026-07-14 04:19:46 · Sentiment: Positive · Impact: 6/10 · Sources: 2

The Trade Desk’s integration of SEVEN-ELEVEN JAPAN’s purchase data into its DSP gives marketers direct, programmatic access to 28 million consumers’ transaction histories. This move addresses Japan’s fragmented data landscape, enabling precise cross-channel campaigns on the open internet and signaling a major leap in retail media maturity.
Full story: https://getmarketingbrief.com/story/the-trade-desk-activates-28m-seven-eleven-members-data-ads-japan

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