# Givsly

Type: Company

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/givsly
Canonical HTML page: https://getmarketingbrief.com/entity/givsly

## Recent coverage (1 stories)

### WPP tests charity-driven synthetic audiences for programmatic, sees 2% engagement lift
2026-06-17 15:25:28 · Sentiment: Bullish · Impact: 6/10 · Sources: 2

WPP Media breaks new ground by using donation-based synthetic audiences in live programmatic buys, achieving a 2% increase in video completion rates. This shift could redefine how agencies target ads without personal data.
Full story: https://getmarketingbrief.com/story/wpp-synthetic-audiences-charity-programmatic

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