# G2

Type: Company

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/g2
Canonical HTML page: https://getmarketingbrief.com/entity/g2

## Recent coverage (1 stories)

### 62% of Marketers See 5x Content Demand: Is Your DAM Activation-Ready?
2026-07-22 12:37:51 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

With content demand skyrocketing and channels multiplying, marketing teams face a critical bottleneck: their DAM systems store assets perfectly but fail to deliver them in real-time to every campaign endpoint. Adobe’s data shows 62% of marketers report a 5x demand surge, yet most DAMs were never designed for activation. Closing this gap is now a top priority for agile marketing operations.
Full story: https://getmarketingbrief.com/story/content-activation-gap-marketing-dam

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