BeeswaxIO Corporation

Company

Last mentioned: 7h ago

Stories mentioning BeeswaxIO Corporation 2

market-trends Very Bearish

Hormuz Crisis: AdTech Braces for Supply Chain and Brand Safety Shocks

Iran's reported seizure of the Strait of Hormuz has triggered global economic alarms, forcing the AdTech sector to navigate immediate brand safety risks and potential shifts in programmatic spending. As geopolitical tensions escalate, major programmatic vendors are at the forefront of managing data flows and ad placements amidst high-stakes news cycles.

2 sources
AdTech Bearish

Global TCF Disclosures Reveal Aggressive Data Retention Strategies

While local news outlets in Colombia and Nigeria report on regional infrastructure and politics, their underlying AdTech disclosures reveal a standardized global programmatic stack. Key vendors like Quantcast are maintaining five-year data retention windows, signaling a strategic reliance on long-term user profiling and probabilistic identification to sustain ad-supported journalism in emerging markets.

5 sources