# eMarketer

Type: Company

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/emarketer-company
Canonical HTML page: https://getmarketingbrief.com/entity/emarketer-company

## Recent coverage (2 stories)

### Meta's AI ad tools to capture $243B in 2026 as agencies face automation pivot
2026-06-25 04:46:02 · Sentiment: Neutral · Impact: 7/10 · Sources: 2

Meta's new AI-powered ad tools, announced at Cannes Lions 2026, are transforming the agency landscape. With a projected $243.46B in ad revenue, Meta is courting agencies while giving brands self-serve capabilities.
Full story: https://getmarketingbrief.com/story/meta-ai-ad-tools-agency-role-2026

### Affiliate Spend Hits $17B, U.S. to Top $13.2B in 2026
2026-06-20 23:26:47 · Sentiment: Strongly positive · Impact: 6/10 · Sources: 3

The 2026 State of Affiliate Marketing Report reveals the global market reached $17B+ in 2025, with U.S. spend crossing $10B for the first time. For marketers, affiliate is now a core revenue channel growing faster than search or social, driven by AI.
Full story: https://getmarketingbrief.com/story/marketing-affiliate-spend-17b-us-13-2b-2026

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