# Butler/Till

Type: Company

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/butlertill
Canonical HTML page: https://getmarketingbrief.com/entity/butlertill

## Recent coverage (1 stories)

### Butler/Till and Pubmatic Pilot Agentic Media Buying to Slash Supply Chain Costs
2026-03-17 04:41:54 · Sentiment: Positive · Impact: 6/10 · Sources: 2

Independent agency Butler/Till has successfully completed initial tests of agentic media buying in partnership with Pubmatic, demonstrating significant reductions in media and supply chain costs. The pilot marks a pivotal shift toward autonomous AI agents capable of optimizing programmatic workflows and reclaiming operational efficiency for brands.
Full story: https://getmarketingbrief.com/story/butler-till-pubmatic-agentic-media-buying-pilot

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