# Bundeskartellamt

Type: government

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/bundeskartellamt
Canonical HTML page: https://getmarketingbrief.com/entity/bundeskartellamt

## Timeline

- **2026-03-10**: Rejection & Fine Request — German publishers formally reject the revisions and call for immediate antitrust fines.
- **2025-11-15**: Apple Revision — Apple submits revised tracking rules to German regulators intended to address anti-competitive concerns.
- **2022-06-21**: Antitrust Probe — Germany's Bundeskartellamt opens an investigation into Apple's tracking rules following publisher complaints.
- **2021-04-26**: ATT Launch — Apple officially launches App Tracking Transparency with iOS 14.5, requiring user opt-in for tracking.

## Recent coverage (1 stories)

### German Publishers Reject Apple's Revised Tracking Rules, Urge Antitrust Fine
2026-03-11 10:16:57 · Sentiment: Negative · Impact: 6/10 · Sources: 2

German publishing associations have formally rejected Apple's updated App Tracking Transparency (ATT) framework, labeling the revisions as insufficient and anti-competitive. The move marks a significant escalation in the multi-year battle over iOS tracking, with publishers now calling on the Bundeskartellamt to impose substantial financial penalties.
Full story: https://getmarketingbrief.com/story/german-publishers-reject-apple-tracking-rules

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