# Bing

Type: Product

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/bing
Canonical HTML page: https://getmarketingbrief.com/entity/bing

## Timeline

- **2026-08-19**: Global rollout begins — Microsoft Advertising starts making AI Max generally available across accounts, with guidance for existing campaigns and Google Ads imports.
- **2026-05**: Open pilot begins — Microsoft opens an AI Max pilot to advertisers, gathering feedback on controls and performance.
- **2026-04-21**: Microsoft announces AI Max — Microsoft Advertising introduces AI Max as a suite of three AI-driven features for Search campaigns.

## Recent coverage (1 stories)

### Microsoft AI Max Goes Global with 3-Feature Search Automation
2026-08-19 23:15:55 · Sentiment: Positive · Impact: 6/10 · Sources: 2

Microsoft Advertising has moved AI Max from open pilot to global availability for Search campaigns, giving paid search teams three automation levers — expanded matching, text customization, and final URL selection — with granular controls. Marketers should review existing campaigns because Predictive matching and autogenerated text assets are now automatically folded into AI Max settings. Early testers can use optimization experiments to compare performance before full rollout.
Full story: https://getmarketingbrief.com/story/microsoft-ai-max-global-rollout-marketing

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