# Amazon Prime Video

Type: Product

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/amazon-prime-video-product
Canonical HTML page: https://getmarketingbrief.com/entity/amazon-prime-video-product

## Timeline

- **2026-03-11**: Streaming Launch — 'Celebrating Champions of Culture' debuts on Tubi and Amazon Prime Video.
- **2025**: 10th Anniversary — NBOTB celebrates a decade of performances, providing the core footage for the new film.
- **2016**: NBOTB Foundation — National Battle of the Bands established as a premier HBCU cultural event.

## Recent coverage (2 stories)

### 28M Views and 164% Watch Time Uplift: Inside the 2026 Digiday Content Marketing Awards Finalists
2026-06-23 00:08:09 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

The 2026 Digiday Content Marketing Awards finalists—Ford, Amazon Prime Video, and Pokémon—demonstrate how immersive, cross-platform storytelling is driving record engagement. Amazon’s YouTube Watch Party campaign generated 28 million views and a 164% watch time spike, while Ford turned a 5,900-mile trail into an interactive brand hub. These campaigns show marketers the blueprint for building community and measurable ROI.
Full story: https://getmarketingbrief.com/story/2026-digiday-content-marketing-awards-28m-views

### Pepsi NBOTB Expands Digital Reach with Streaming Debut on Tubi and Amazon
2026-03-12 01:12:35 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Pepsi and Webber Marketing have launched the 'Celebrating Champions of Culture' film on Tubi and Amazon Prime Video, marking the first time the National Battle of the Bands has secured major streaming distribution. This move signals a strategic shift toward long-form brand storytelling to amplify HBCU culture and reach global audiences.
Full story: https://getmarketingbrief.com/story/pepsi-nbotb-streaming-debut-tubi-amazon

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