# Amazon DSP

Type: Product

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/amazon-dsp-product
Canonical HTML page: https://getmarketingbrief.com/entity/amazon-dsp-product

## Recent coverage (1 stories)

### Amazon DSP Opens ChatGPT Ads Pilot With $70B Ad Backing
2026-09-11 16:47:53 · Sentiment: Positive · Impact: 6/10 · Sources: 2

Amazon is testing ChatGPT Ads through Amazon DSP as a U.S.-only managed service, giving marketers access to OpenAI's conversational inventory with CPC and CPM buying. The tie-up links Amazon's $70B ad data machine to ChatGPT's context-rich placements, with performance metrics including impressions, clicks, CPM, and CPC.
Full story: https://getmarketingbrief.com/story/amazon-dsp-chatgpt-ads-pilot-marketers

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