# Agentic AI

Type: Technology

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/agentic-ai
Canonical HTML page: https://getmarketingbrief.com/entity/agentic-ai

## Timeline

- **2026-03-24**: IAB & Kochava Partnership — Official announcement of StationOne integration to standardize agentic AI for members.
- **2025**: Shift to Agency — Market demand shifts toward AI that can execute tasks and manage workflows autonomously.
- **2023**: Generative AI Hype — Industry focus remains on LLMs for creative production and copy generation.

## Recent coverage (5 stories)

### Appier Q2 Revenue Jumps 24.6% to JPY 12.9B as Gross Margin Tops 60%
2026-08-13 18:53:28 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Appier’s latest quarter shows enterprise marketers are paying more for AI-driven martech: revenue rose 24.6%, gross margin topped 60% for the first time, and organic ARPC climbed 11% FX-neutral. The raised full-year outlook signals confidence that agentic AI capabilities are claiming a larger share of marketing budgets.
Full story: https://getmarketingbrief.com/story/appier-q2-2026-record-revenue-margin-marketing

### 61% of CMOs Say Local Marketing Is Broken—Orchestration Is the Fix
2026-07-04 14:08:02 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

A new survey reveals 61% of CMOs find local marketing overwhelmingly complex. With only 25% of location marketers able to link activities to sales, the industry is turning to AI orchestration layers to regain control and prove ROI across all locations.
Full story: https://getmarketingbrief.com/story/cmo-local-marketing-complexity-fix

### IAB Tech Lab and Kochava Partner to Standardize Agentic AI in Ad Tech
2026-03-24 04:40:54 · Sentiment: Positive · Impact: 6/10 · Sources: 2

The IAB Tech Lab has integrated Kochava’s StationOne platform to provide members with standardized tools for agentic AI, moving the industry from conceptual hype to executable workflows. This partnership aims to simplify complex ad tech operations by enabling autonomous AI agents to handle cross-platform tasks.
Full story: https://getmarketingbrief.com/story/iab-tech-lab-kochava-agentic-ai-standardization

### Butler/Till and Pubmatic Pilot Agentic Media Buying to Slash Supply Chain Costs
2026-03-17 04:41:54 · Sentiment: Positive · Impact: 6/10 · Sources: 2

Independent agency Butler/Till has successfully completed initial tests of agentic media buying in partnership with Pubmatic, demonstrating significant reductions in media and supply chain costs. The pilot marks a pivotal shift toward autonomous AI agents capable of optimizing programmatic workflows and reclaiming operational efficiency for brands.
Full story: https://getmarketingbrief.com/story/butler-till-pubmatic-agentic-media-buying-pilot

### Dyna.Ai Debuts Agentic AI Solutions at MWC 2026 to Drive Business Outcomes
2026-03-06 05:47:20 · Sentiment: Positive · Impact: 7/10 · Sources: 2

At MWC 2026, Dyna.Ai unveiled its transition toward Agentic AI, moving beyond generative chat to autonomous systems focused on accountable business results. The launch signals a shift in the enterprise AI market from experimental content creation to performance-driven workflow execution.
Full story: https://getmarketingbrief.com/story/dyna-ai-agentic-ai-mwc-2026-launch

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