# Acxiom

Type: Company

Source: Marketing Intelligence Brief — https://getmarketingbrief.com/entity/acxiom
Canonical HTML page: https://getmarketingbrief.com/entity/acxiom

## Timeline

- **2026-12**: International expansion planned — Omnicom and Netflix plan to extend the AI-powered ad offering beyond the U.S. market.
- **2026-06-23**: Partnership announced at Cannes Lions — Official reveal of the collaboration, detailing Innovid’s technology role, identity graph matching, and 61% consumer frustration data point.
- **2026-06-22**: Partnership announced at Cannes Lions — Omnicom Media reveals its first partnership with Netflix, integrating Acxiom data with Netflix AI to create contextually embedded ads. The service is already live in the U.S.
- **2026-06**: Sequential ad solution goes live in the U.S. — Omnicom and Disney quietly launch the solution for VOD and live programming; initial clients include The Home Depot and State Farm.
- **2026**: Planned expansion to Europe and Latin America — Both companies confirm rollouts to additional regions later in the year, testing scalability in new markets.

## Recent coverage (2 stories)

### 61% of viewers rage at ad repetition: Omnicom & Disney’s sequential CTV fix
2026-06-23 22:56:09 · Sentiment: Positive · Impact: 6/10 · Sources: 2

Omnicom Media and Disney Advertising tackled the #1 streaming ad pain point—repetition—by launching a dynamic sequential ad solution in the U.S., with Europe and Latin America to follow. Using Innovid’s creative sequencing and matched identity graphs, brands like Home Depot and State Farm now tell evolving stories across VOD and live sports, boosting engagement without burning viewers out.
Full story: https://getmarketingbrief.com/story/omnicom-disney-sequential-ads-streaming

### Omnicom & Netflix unveil AI ad pact at Cannes, targeting 260M+ subs
2026-06-22 04:44:39 · Sentiment: Positive · Impact: 7/10 · Sources: 2

Omnicom Media’s first-time partnership with Netflix, announced at Cannes Lions 2026, uses Acxiom data and AI to embed digital twins of products directly into streaming content—marking a transformative leap for CTV advertisers seeking context, relevance, and scale.
Full story: https://getmarketingbrief.com/story/omnicom-netflix-ai-ads-cannes-2026

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